When it comes to inference it should also be cheaper (since we’ve cut attention sequence length by 4x), but I don’t have a hard number for you how much cheaper for inference
When it comes to multi-resolution training (e.g. matryoshka training), there are precedents that don't require this AR formulation.
They cite MAR (https://arxiv.org/pdf/2406.11838), which I think is a much clearer articulation of "autoregressive diffusion". MAR uses an autoregressive base (like an LLM) and staples on a small MLP on-top that's trained as a diffusion head. That makes more sense to me, since you can leverage the "knowledge prior" from an LLM and have it generate images. That's probably how nano-bannana and GPT-Image broadly work.
Zooming out, it's not clear to me from any of the work WHY autoregressive diffusion on it's own is better than regular diffusion. Most autoregressive diffusion models use speculative decoding, because pure autoregressive diffusion is too slow to run at inference time.
The one ~magical~ thing about auto-regressive diffusion (IMO) has nothing to do with autoregressive vs. fully-bidirectional diffusion. But simply, the face that you can do it on-top of a LLM. That means the LLM can look at it's generation, assess it's quality, think on what's broken, and then call itself to edit the image and fix it. With methods like RLVR, that means you can essentially guarantee the correctness of your image (along the axes you've RLVR-ed).
Also related to what I was saying see these:
https://arxiv.org/pdf/2609.16372v1
https://arxiv.org/pdf/2609.01449v1 (this one is quite mindblowing cause they noise they the actual input space every time but it still works)
Curious because I'm considering joining a similarly small lab.
For us specifically, we want to target prosumers who aren’t gonna pay $1 for a few seconds of footage. It has to be 1/50th of the cost of the big guys. It helps that our ultimate focus/niche is animation, so we can get away with smaller models.
But to answer question more broadly, I think you have to ask the questions:
1) How will this lab front run the hyperscalers? Is there someone thing they’re doing (or if executed correctly) could break right such that they could have a hook for customers to use the product over hypscaler (eg crazy low cost of inference)?
2) If this lab lands the hook and gets small lead how could they maintain and grow it? This doesn’t have to be technical per say. It could be a clear land and expand sales motion at the enterprise level, for example.
Startup history is littered with examples of companies that seemed too close to a big guy to sprout up in the first place (eg stripes adjacency to PayPal).
From the outside looking in it might seem likes there no space for the lab to bloom; so you’ll have to bring the specifics of the lab and your on the ground expertise of the space / company’s situation to come to an answer for yourself.